With the beginning of a new year, companies are starting to worry about the strategies that will be adopted. The good news is that we have already glimpsed some Marketing trends for 2024 and we are going to share them with you.
Throughout 2022 we noticed that consumers continue to prioritize online shopping, mainly through mobile devices. This behavior is expected to continue on the rise in 2024, but with actions aimed at increasingly improving the user experience.
The advancement of technology, with Artificial Intelligence and automation, has benefited several sectors, including Marketing, which has great allies in technological resources and tools for its efficiency. Data analysis will continue to be of unique importance, as it helps to devise strategies and bring more assertive results.
We must also not forget that there is a new generation of consumers who are increasingly concerned about social and environmental issues. They value quality of life, health and well-being much more. Therefore, brands must invest in elaborate campaigns, the stance they should adopt and the way they conduct their processes.
Find out in this text what the main Marketing trends for 2024 are and see which ones your business can invest in.
Year in and year out, you might think that Marketing doesn't change. But that's where you're wrong! The consumer profile and the advances taking place in society are factors that influence the strategies adopted in Marketing and how they can be applied in companies.
Find out what trends are predicted for 2024.
One of the trends in recent years has been the integration of AI into almost all digital marketing channels. Algorithms determine the social media posts you engage with, the search results you see, and even the ads served to you. AI is making marketing smarter by connecting consumers to the right products and messages.
Most algorithms and AI in digital marketing optimize for the same thing – creating a better user experience, as that is what matters most. For example, updates to search engine optimization (SEO) this year focused on providing the most useful content to users. This should continue to be a priority next year.
TikTok and Instagram Reels are taking over social media feeds — and consumer attention. There is no doubt that this format will only continue to grow. For companies to stay relevant, they need to appear in the channels and formats where their customers are.
The good news is that short video formats are making their way into social media management tools and schedulers, making it easier to share this content.
The average user attention span dropped again in 2021 and is now 8 seconds. Research shows that users read on average just 28% of the content on a page.
With short-form video taking over and attention spans steadily dwindling, businesses have a bigger challenge than ever before. Companies must be able to communicate in short, quick soundbites to capture attention on mobile devices. Therefore, messages must be more objective.
LinkedIn has been around for many years, but has recently seen record growth and engagement. It is expected to represent 25% of B2B advertising in two years. There is a growing opportunity for companies to use the platform to grow. However, very few companies take advantage of this. The trend is that LinkedIn will continue to grow and the opportunity will increase.
Find out more about the subject here: 6 reasons to incorporate LinkedIn into your Marketing strategy - 4Leads
Digital marketing actions can no longer be based on guesswork. The trend is for data to be increasingly responsible for guiding Marketing campaign and help brands take more assertive actions.
78% of marketers interviewed say that customer engagement is already driven by data and 83% believe that their ability to meet customer expectations depends on digital resources, according to a study carried out by Salesforce released at Exame.
Also, by 2024, professionals in the field expect a 75% increase in the number of data sources they use. Therefore, data collection, as well as its analysis, is a strong digital marketing trend for next year.
There are some changes that are here to stay. And, among them, hybrid omnichannel experiences, that is, those that mix online and offline experiences, deserve to be highlighted. In companies, the hybrid work model has already been adopted. Between December 2020 and January 2021, 44% of Brazilian companies responded that they had already adhered to the hybrid model, according to a survey carried out by Google.
Furthermore, 75% of global executives intend to invest more in hybrid experiences in the coming years, according to a study carried out by Deloitte. And they will do so motivated by the possibilities of personalization, innovation, customer connection and inclusion. Therefore, your company also needs to invest online and offline.
A major marketing trend for 2024 is to increasingly work with diversity, inclusion and social responsibility. These are commitments that a brand's marketing must make if it wants to remain on the rise, stand out in the market and gain new followers and customers.
Throughout this text you have seen what the main Marketing trends are for 2024. And to achieve the desired results, you need to rely on a company that specializes in the subject. After all, you don't want to be overtaken by the competition, do you?
To start the year off on the right foot and with lots of sales opportunities, invest in a methodology that offers more visibility to your brand, increases sales, builds authority and helps with relationships with the public.
Talk to our specialist to make a map with everything you need to go from zero to the top of digital. Follow us on social media ,Facebook, Instagram and LinkedIn to follow other content.
