The main objective of the remarketing strategy in Google Ads is to once again impact visitors to your website, thus strengthening your brand and encouraging conversion.

In many cases, your potential customers have not made a purchase but are still interested in your products and services, but just need a “little push” to convert them.

The objective of remarketing within Google Ads is to use all the ad structures that Google offers, whether on its display network, shopping mall or partners, to repeatedly impact your potential customers until they make a purchase.

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