Currently, email marketing can be considered one of the most efficient strategies within the digital market, as it allows direct, personalized, intelligent communication with your contact base, which provides high conversion rates.
Here at 4Leads, email marketing is used in our Inbound Marketing projects with the aim of educating, qualifying and preparing your contact base to become loyal customers of your brand.
How does 4Leads carry out email marketing campaigns?
We seek to execute email marketing campaigns prioritizing good practices, such as:
• Use of attractive titles: this is essential so that the person feels like opening the email and reading the content.
• Sending relevant and planned content: content is created according to each lead's purchasing journey, with information that meets users' needs and encourages them to continue the journey.
• Use of specific language for the persona: communication is personalized for each persona, as they have different needs.
• Contact base segmentation: for each type of email there is a specific contact base, therefore, when sending the content, segmentation is carried out to ensure a better opening rate.
• Customization in data-based messages: data is important for planning and creating emails that are truly interesting to the public.
This way, we guarantee higher delivery, opening and click rates, generating more sales and results for our partners!
