If you want to offer valuable content to your website visitors and potential customers, know that one of the best ways to do this is through ebooks.
In exchange for offering this free valuable content, we obtain information such as name and email, so that we can build a contact base and start a relationship with our leads.
Thus, ebooks end up having a primary function within an Inbound Marketing strategy, as they are digital magnets that enable the creation and construction of an effective strategy.
How does 4Leads build its ebooks?
4Leads produces ebooks in its Inbound Marketing projects and, as we mentioned, they are used as one of the central pillars within an efficient strategy, as they give us permission from our leads to initiate and develop contacts.
The e-book construction process at 4Leads is based on:
• Selection of themes;
• Creation of the Ebook structure prioritizing the most important subjects for the Persona;
• Market research to generate insights;
• Content production;
• Content review;
• Creation of design in accordance with the brand identity;
• Approval of the material together with the client;
• Creation of Landing Pages for hosting and downloading the ebook.
