If you want to improve your conversion rates, the best way to do this is through A/B testing.
They consist of one-time changes that are made to emails, landing pages and ads, allowing variables to be isolated and tested.
Imagine you want to know the best call to action in an email before sending it to your entire contact base.
You can send an email to a sample of your base containing all the same information, with the only difference in the call to action used at the end.
With this variable isolated, we can identify what works best and replicate it to the rest of your contacts.
Other elements that can be tested are:
• The design of page elements;
• The colors that are used;
• Page headlines & email subjects;
• Copy of the page or email.
• Variations in pages, emails, subjects, headlines and various elements.
Digital marketing is a great asset precisely because it allows quick testing and accurate measurement and that is precisely what A/B Testing provides.
