SEO techniques are widely used in content creation, especially when writing texts for blogs. First of all, you need to know what this acronym means.
THIS means Search Engine Optimization, in Portuguese, Optimization for Search Engines. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning on search engines such as Google by generating traffic and digital authority.
In each search, Google organizes the content in a ranking that offers the best answers, in the first positions. This makes it easier for the reader to find the answer they need more quickly and assertively.
Around 30% of clicks go to the first three organic links, those that appear on the first page of Google.
To achieve this result, it is necessary not only to apply SEO techniques to the text, but also to offer good usability, gain authority in the market and ensure that the pages are read well by Google.
Yousearch engines are systems made up of a series of algorithms that crawl, index and rank web content to display them in an orderly manner in user searches.
They can also be called search engines, search sites or search engines.
When we talk about search engines, we are talking not only about Google, but also Bing, Yahoo!, Baidu and other systems. Even YouTube and Pinterest, for example, can be understood as search engines, as they are widely used to find content.
However, Google stands out among them, with more than 92% share in the search market.
Each search site has its own mode of operation and its own ranking criteria. However, the end goal is always the same: offering the best answers to what the user is looking for.
There is no way to know for sure what Google's ranking factors are. However, we have some clues that help when creating content.
In general, we know that ranking factors are divided into two groups: on page and off page.
On-page ranking factors are present on your own pages. When we talk about on-page SEO, we are talking about optimizations in these elements.
Some examples:
Google evaluates these factors to understand what your pages are saying and, thus, perform the correct indexing.
Furthermore, they help the search engine understand whether you are offering a good user experience, with information and organization.
Off page factors, in turn, are elements outside the page that show whether it is a reference.
Therefore, off-page SEO consists of optimizing the website's authority in the eyes of users and other websites, focusing on acquiring backlinks.
These are some examples of factors:
For Google, factors like these show how authoritative a site is on the web.
If the page receives many visitors from direct searches for the brand name and gains several backlinks and mentions from good websites, it should have more authority in the market.
One of the most important factors for creating content is, without a doubt, keyword research. They are what users search on search engines. Therefore, they are the ones who need to be present on your business blog.
With the correct use of these words, it is possible to attract the right audience and generate traffic to your page.
As a result, you can solve users' problems, capture new leads, generate conversions and, in addition, guarantee profits for your business.
Now that you understand why keywords cannot be left out of your strategy, it's time to find out how they can be presented.
For you to better understand how SEO is so important in your website's content strategies, we have listed the main advantages.
Statistics have shown that an average of 14.6% acquisition rate is achieved by SEO leads, compared to 1.7% of leads close to outbound leads.
This is because when a user makes a research your product or service and SEO appears, the result is a higher conversion, since whoever does the online search already has a specific requirement and objective in mind.
There are several ways to improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support the text, and mobile-friendly websites.
All of this leads to a better user experience, resulting in more clicks, leads, and higher conversion rates. This is what search engine sites are looking for, thus improving your search rankings.
Ranking first, second or third can give customers the idea that you are one of the main references in the sector, demonstrating your authority in the segment in which you operate.
The optimization technique ensures that your product is easily found by Google through regular and organic searches. When you stay at the top of the rankings, Internet users will be able to see more of you.
This leads to a higher tendency to click on your link, which leads users to your website. One of the benefits of SEO for your company is to further establish your brand recognition.
SEO improves user experience because Google Search included this factor as a sign of good ranking and this refers to the ease of use of websites on mobile devices.
Therefore, a website that seeks the best SEO practices must have a fully responsive design, being compatible with all screen sizes.
As users visit your website, they are more likely to click on your social media icons and eventually follow you. Therefore, it is important that your business's social networks are up to date.
Your website speed can affect your rankings on various search engine sites. Did you know that a two-second delay in loading your website will cost you 4.3% of the sale? Speed is important to avoid reducing customer satisfaction and further promote the best user experience.
Your company's brand will grow after implementing content marketing strategies, including search engine optimizations. Integrating all of these will help you lead your competitors in the market.
Throughout this text, you saw what SEO techniques are, their importance and the main advantages for corporate content.
Without good content, that is, relevant, quality and optimized content, a company takes longer to see good results from its Digital Marketing actions. After all, quality content helps increase traffic to your business website and increases the chances of gaining qualified leads.
If your business has not yet invested in a website, with relevant and optimized content, you are losing sales in the digital environment. Therefore, it is essential to count on the help of a specialist company that allows your business to grow digitally more quickly and obtain more assertive results.
Having the experience of a specialized team and the support of tools that help give your brand more visibility, increase sales, build authority and relate to the public is essential for a successful digital business.
Get ahead of the competition and increase your company's potential in the online environment!Talk to our specialist to make a map with everything you need to go from zero to the top of digital. Follow us on social media, Facebook, Instagram and LinkedIn to follow other content.
