EletroAgora approached 4leads to build an e-commerce from scratch to improve its online presence and attract more customers. So, we created a modern, responsive design, optimized for SEO and with a UX/UI structure that facilitates access to information about the products and services offered.
EletroAgora also needed our experience to perform with online advertising by creating personalized paid traffic campaigns for the audiences they wanted to reach. The aim was to increase brand visibility and generate more qualified leads.
This way, we create a robust paid traffic strategy, building and optimizing campaigns and targeting specific audiences to maximize return on investment (ROI).
Content production is done by our specialist Inbound Marketing team. Texts are created that follow the phases the consumer is in. Therefore, informative and comparative articles are made to help the public who access research networks.
SEO techniques are not left out of content strategies. Therefore, we carry out keyword research and optimize texts with SEO techniques to be easily found on Google.
Content production also involves the creation of rich materials that help capture qualified leads through well-structured landing pages.
The lead capture strategy also relies on nurturing potential customers that we help to win through paid traffic campaigns and content. Therefore, we create marketing emails to nurture leads. Users receive blog content, rich materials and automation flows.
“You don’t manage what you don’t measure, you don’t measure what you don’t define, you don’t define what you don’t understand, and there is no success in what you don’t manage.” We take this quote from William Edwards Deming very seriously.
Therefore, we monitor the metrics of campaigns, the content we produce and all media (website, emails, social networks) on a monthly basis to analyze what is working, adjust strategies and obtain insights. Reports are produced and presented in a complete dashboard.
