01
Content production in conjunction with SEO strategies
The transformation to increase organic traffic began with understanding the customer persona, allowing our team to develop and implement targeted content strategies capable of attracting, converting and delighting people.
The key to this success was the creation of a detailed and strategic content plan, in conjunction with SEO techniques, which consists of keyword research, content planning, monthly audits to identify and correct problems and the creation of articles optimized (aimed at each stage of the funnel).
In addition to social media posts, we developed a series of articles with SEO techniques that were published on the AFotovoltaica blog, providing value to website visitors and, at the same time, positioning the solar energy company as an authority in its segment.
02
Campaign Strategies: personalization and direct connection
The key to the success of our work with AFotovoltaica was the creation of segmented and personalized campaign strategies.
First, we identify the main segments of the company's target audience. Then, we create a specific landing page for each segment.
Each landing page was designed to meet the unique needs and interests of its segment, ensuring the message was relevant and appealing to visitors. This allowed us to connect with the audience more effectively, increasing the chance of conversions.
In addition to the segmented LPs, we also implemented a lead capture form directly on the website. This offered a quick and easy way for potential customers to request a solar power simulation.
After filling out the form, the simulation was sent directly to the customer's WhatsApp, providing immediate and personalized contact.
This segmentation strategy, combined with the practice of direct and personalized contact, allowed AFotovoltaica not only to attract numerous leads, but also to establish a closer and more reliable relationship with potential customers from the first contact.
03
Conversion Website: focus on electricity bill reduction simulation
A crucial component of our strategy for AFotovoltaica was the creation of a new website entirely focused on converting visitors into leads. The website has been meticulously designed to attract, engage and convert visitors into potential customers by offering electricity bill reduction simulations.
From the information architecture to the choice of colors and the positioning of call-to-action (CTA) buttons, every detail of the website has been optimized to facilitate the user's journey to conversion.
The electricity bill reduction simulation was positioned as the site's main value proposition, encouraging visitors to fill out the form and receive the simulation.
The site was also designed to be responsive, ensuring a great user experience no matter what device they were using. This is crucial in an increasingly mobile world, where many users do their initial research and purchase decisions on their smartphones or tablets.
This conversion-centric approach allowed the company to effectively connect with its visitors, providing them with tangible value from the first contact and encouraging them to take the next step in their solar purchasing journey.
