Content for Blogs and Websites is essential for companies that want to attract, engage, qualify and convert customers online.
Without this strategy, any business will be leaving a lot of money on the table.
But, more than producing content, your brand needs to know how to do it the right way, positioning itself correctly in the market and attracting only those who are truly interested in its products and services.
Content for Blogs and Websites
First, we need to make it clear how our content construction process works specifically for websites. Here, we divide content into two categories for websites:
1. page/category descriptions;
2. product/service descriptions.
This happens because each type of content has a different purpose and, precisely for this reason, it needs to be created in a personalized and targeted way.
The production process ends up being the same for both blogs and websites and includes steps such as:
• Understanding your target audience;
• Creating a language manual for your brand;
• The investigation and production of content;
• The implementation of SEO techniques;
• Revision;
• Publication on your website.
