Remarketing on Facebook aims to re-promote your products and services to people who already know your brand, have visited your website and are at some stage of the purchasing journey.

Through this strategy, we are able to target ads to potential customers taking into account their last point of contact with your brand, thus ensuring a greater chance of conversion.

Thus, many of the sales that would have been lost start to happen, simply because your customers will have new incentives to make a decision and move forward in their consumption journeys.

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