Discover how EletroAgora achieved more than 1000 conversions every month in its Ecommerce!

We reveal how one of the largest electrical materials companies in Espírito Santo achieved impressive results by investing in strategic performance marketing campaigns, data analysis and content production.
I WANT TO HAVE THESE RESULTS TOO
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An electrifying partnership!
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EletroAgora is an electrical materials company that was born in Greater Vitória 3 years ago. It is present in Cariacica and Serra, municipalities in Espírito Santo. Its objective is to be the largest electrical materials mall in the state.
To win new customers and increase sales, it was necessary to break the geographic barrier that restricted EletroAgora's possibilities.
Then, 4Leads arrived on the scene with the proposal to expand the brand's presence in the digital market. To reach a larger audience, strengthen relationships with customers, increase the number of Leads through conversions and increase sales, it was necessary to work together.
Our team, committed to the company's success, understood the values, objectives and set bold goals so that results would come.
First, it was necessary to have an E-commerce with all the necessary attributes so that customers felt confident in making their purchases. Therefore, we took great care in the design, made sure that the navigability was optimal, as well as the responsiveness and we inserted the products within the categories.
It was also essential to invest heavily in organic traffic! We created the blog, with quality content and optimized with the best SEO techniques to achieve the top positions on Google.
Over more than 3 years, the work carried out has already brought impressive results!
Soluções
01
E-commerce launch
EletroAgora approached 4leads to build an e-commerce from scratch to improve its online presence and attract more customers. So, we created a modern, responsive design, optimized for SEO and with a UX/UI structure that facilitates access to information about the products and services offered.
02
Performance Marketing
EletroAgora also needed our experience to perform with online advertising by creating personalized paid traffic campaigns for the audiences they wanted to reach. The aim was to increase brand visibility and generate more qualified leads.
This way, we create a robust paid traffic strategy, building and optimizing campaigns and targeting specific audiences to maximize return on investment (ROI).
03
Content production
Content production is done by our specialist Inbound Marketing team. Texts are created that follow the phases the consumer is in. Therefore, informative and comparative articles are made to help the public who access research networks.
SEO techniques are not left out of content strategies. Therefore, we carry out keyword research and optimize texts with SEO techniques to be easily found on Google.
Content production also involves the creation of rich materials that help capture qualified leads through well-structured landing pages.
04
Email Marketing
The lead capture strategy also relies on nurturing potential customers that we help to win through paid traffic campaigns and content. Therefore, we create marketing emails to nurture leads. Users receive blog content, rich materials and automation flows.
05
Data analysis
“You don’t manage what you don’t measure, you don’t measure what you don’t define, you don’t define what you don’t understand, and there is no success in what you don’t manage.” We take this quote from William Edwards Deming very seriously.
Therefore, we monitor the metrics of campaigns, the content we produce and all media (website, emails, social networks) on a monthly basis to analyze what is working, adjust strategies and obtain insights. Reports are produced and presented in a complete dashboard.
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The results
With the intense work of Performance Marketing and Inbound, EletroAgora had impressive growth:
Monthly hits
9.960
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Average per conversion
R$6,5
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EletroAgora cLIQUESEletroAgora CPA
Monthly organic hits
2.600
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Monthly Conversions
1.500
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I ALSO WANT THESE RESULTS
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The importance of Inbound Marketing and paid traffic for ecommerces is not just B2B
Performance Marketing (paid traffic) has been crucial to the success of companies that want to expand their online sales. In addition to providing measurable and scalable results, this approach allows you to optimize marketing investments to obtain maximum return.
By focusing on metrics that really matter, such as Opportunity Generation, Qualified Accesses and Impressions, EletroAgora was able to position itself on the internet, obtain qualified leads, have greater digital reach and increase sales opportunities.
In conjunction with paid advertising campaigns, investing in organic traffic, through relevant content, was equally crucial to achieving the best positions on Google.
A winning strategy
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The 4Leads team works with an efficient methodology and continuous improvement of processes and actions.
EletroAgora is a reference company in the field of electrical materials, in Espírito Santo. With digital marketing strategies, it achieved above average results, expanding the brand throughout the country.
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