How PBA Stones went from Zero to 1,134 monthly sales opportunities with paid traffic

Find out how the luxury ornamental stone company achieved such impressive results by investing in strategic performance marketing campaigns and data analysis for Brazil and several continents.

I WANT TO HAVE THESE RESULTS TOO

The beginning of a successful journey with a trusting partnership

4Leads Cases PBA Stones Parceria de Sucesso

PBA Stones is one of the largest exporters of ornamental stones in Brazil. It is located in Serra, Espírito Santo, one of the most industrialized cities in Greater Vitória. ES is the state where 78% of Brazilian natural rocks are produced.

PBA Stones is committed to bringing solutions combined with exceptional specialized customer service, in addition to being concerned with strict quality control and punctual deliveries.

To gain more visibility on the internet and increase the number of sales, PBA believed in the work of 4 Leads and achieved surprising results with strategic planning, personalized performance marketing campaigns and data analysis, over more than 3 years!

The Partnership That Changed the Game

PBA Stones faced challenges in reaching its target audience and generating consistent business opportunities on the internet.

The company requested a modern, responsive website with an impactful design. Furthermore, it wanted robust planning with a solid performance marketing strategy to achieve its objectives and increase its presence in the global and national market.

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Solutions

New Website

PBA Stones approached 4leads to build a new website with the aim of improving its online presence and attracting more customers. So, we created a personalized, responsive design, optimized for SEO and with a UX/UI structure that facilitates access to information about the products and services offered.

Performance Marketing

Furthermore, PBA hired our Performance Advisory with the aim of creating effective advertising campaigns, increasing brand visibility and generating more leads.

4Leads proposed a robust paid traffic strategy, building and optimizing campaigns and audience segmentation to maximize return on investment (ROI).

These are monthly campaigns optimized weekly based on customer feedback. We always hit our targets, regardless of economic fluctuations in Brazil and the world. We carry out international campaigns for all continents.

The joint work between PBA Stones and 4Leads resulted in a results-focused approach, targeting real business opportunities.

The results

In 2022 PBA Stones experienced impressive growth:

Qualified accesses per month

17.000

Average Monthly Leads

1.134

Millions of people reached by campaigns

1.5 million

I ALSO WANT THESE RESULTS

The importance of Inbound Marketing and paid traffic for ecommerces is not just B2B

Performance Marketing has been crucial to the success of companies that want to expand their sales. In addition to providing measurable and scalable results, this approach allows you to optimize marketing investments to obtain maximum return.

By focusing on metrics that really matter, such as Opportunity Generation, Qualified Accesses and Impressions, PBA Stones was able to position itself on the internet as a reference in its segment and expand its business.

A partnership that continues to thrive

Our team continually studies the desires of this client's audience and devises new strategies to improve results. Every quarter we review goals and set new objectives.

Our data analysis methodology is the key to understanding which of our actions are working and what needs to be done to improve.

This case reinforces 4Leads' ability to generate significant results for its clients and strengthen the digital presence of companies from the most diverse segments.

The 4 Leads team works with an efficient methodology and continuous improvement of processes and actions.

A winning strategy

The 4Leads team works with an efficient methodology and continuous improvement of processes and actions.

PBA Stones is a reference company in its market in Espírito Santo. With digital marketing strategies, it achieved impressive numbers on the internet, making more people aware of the brand.

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