Casa do Serralheiro approached 4leads to build a new website with the aim of improving its online presence and attracting more customers. So, we created a modern, responsive design, optimized for SEO and with a UX/UI structure that facilitates access to information about the products and services offered.
In addition, Casa do Serralheiro relies on our Performance Advisory services to create personalized paid traffic campaigns for the audiences they wanted to reach. The aim is to increase brand visibility and generate more qualified leads.
With this, we created a robust paid traffic strategy, building and optimizing campaigns and targeting specific audiences, to maximize return on investment (ROI).
Thinking about the target audience, which are locksmiths, people who work in construction and architects, the texts are informative and educational, giving tips for workers' daily lives, guidance on more efficient management and how to use the best materials. possible way. Content along these lines is also made on social media.
To achieve good positioning on search engines, such as Google, we carry out keyword research and optimize texts using SEO techniques.
Content production also includes the creation of rich materials, such as eBooks and infographics that help capture qualified leads through well-structured landing pages.
The lead capture strategy also relies on nurturing incoming potential customers. Therefore, we create marketing emails to nurture leads. Users receive blog content, rich materials and automation flows.
To know if the strategies really work, you need to monitor the data monthly. And so we do! By interpreting the metrics, our team can identify improvements, find out what is working, adjust strategies and gain insights. Reports are produced and presented in a complete dashboard.
